Twitter has evolved. Once the home of witty i-liners and snappy comebacks, brands can now dazzle their audition with clever GIFs, story-similar threads, and Twitter chats.

Simply if all this alter has left you feeling a little out of the loop, we're here for you.

Become ready to take Twitter past the horns. Because we've compiled a list of all the things you can exercise to grow your follower count and find success on this 'world summit twenty' social platform.

Read on to learn how to go followers on Twitter.

Bonus: Download the free xxx-day plan to grow your Twitter following fast, a daily workbook that will help you found a Twitter marketing routine and track your growth, so you tin show your boss existent results after i month.

Why does Twitter follower count thing?

Twitter might non accept the user-count of platforms like YouTube and Facebook, but it speaks to a professional crowd like no other.

And like all other social platforms, follower count matters. It matters for:

  • Brownie
  • Potency
  • Organic reach

People are more likely to engage with and follow accounts that already take plenty of followers. And they're more likely to see your content in their timeline because Twitter pushes posts from loftier-follower count accounts more than those with few followers.

In other words, you demand followers to gain followers, which sounds like a bit of a grab 22. But fear not, because you can build followers speedily with these good tips.

How to get followers on Twitter

Find a unique and compelling make vocalism

Nothing is more than important on social media than finding your voice. Do some brand voice leg work before you gear up up your Twitter account. We're talking audition personas, brand vision and messaging.

All of this will assist yous cleave out a niche that people want to be in. Check out US fast nutrient chain Wendy'south for inspiration.

Wendy's Twitter profile

Consummate your Twitter profile

Your Twitter profile is searchable in app and via search engines like Google. So if you want to maximise your chances to be seen by potential new followers, fill up out your profile similar a pro. Brand sure it has:

  • A loftier-quality profile photo
  • Relevant tags, keywords and location information
  • A scrap of personality

Have a leaf out of PlayStation'due south book. The global gaming company's profile includes common variants of its name (e.thou. PS4, PS5, PS VR), a branded profile prototype and clear location info.

PlayStation Twitter profile with branded image

Go verified

Twitter verification is back! After an unexpected pause in 2017, Twitter is one time again verifying accounts.

Verified accounts go to brandish the blue tick on their profile, indicating to users that they are a legit entity.

Barack Obama verified account

Will the real Barack Obama please stand up up

The process is meant to stop spoof and copycat accounts gaining traction on the platform. Observe out more about the verification process and how to get verified hither.

People are more probable to follow you lot if they know you lot're the real affair.

Mail visual content

Where once at that place was merely text and emojis, in that location is now a sea of visual content. Fully 97% of people focus on visuals on Twitter. So it pays to schedule them into your content calendar. Try using:

  • Images
  • Videos
  • Memes
  • GIFs
  • Infographics
  • Graphic quotes

Whole Foods Market infographic holiday carb sign

The best part? Visuals don't count towards Twitter'south 280 character limit. Meaning you can say a lot more in a visual mail than y'all tin can in text alone.

Acquire what makes a proficient Tweet

Creating whatsoever stand up out social media content is role fine art and role science. You lot'll get a feel for the fine art and luckily, the science part can be expressed in a handy list.

According to Twitter, the best performing tweets:

  • Contain 1-2 hashtags
  • Are conversational
  • Are short and sweet (Tweets under 140 characters withal perform best)
  • Use visual content
  • Are tested using analytics and tweaked
  • Respond to current events and trending conversations

You can find Twitter trends by navigating to the Trends section of Twitter'due south Explore tab.

Post at the right time

Co-ordinate to Hootsuite's research, the best time to Tweet is 8 am on Mondays and Thursdays. So if you're starting fresh, your best punt is to post regularly at these times.

After 30 days, you'll have enough data to apply Hootsuite'south Best Time to Publish feature to notice the optimal posting times for electric current and potential new followers.

Hootsuite's Recommended Times to Post dashboard in Analytics
Hootsuite'southward Recommended Times to Mail dashboard in Analytics

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Embrace new features

Keep an eye on Twitter'southward announcements to stay informed virtually new features. Have y'all already heard of Spaces, Twitter's alive audio chat feature launched in 2021? If non, you lot might miss out on the latest brand promotion opportunities.

Follow @Twitter on Twitter to hear about launches and upcoming features like Spaces, Tweet Takes (Twitter's answer to TikTok's visual replies) and more than.

Apply hashtags

Twitter hashtags make your posts searchable, a.k.a available to users who don't already follow your brand. So, adding hashtags to your posts is a quick way to access new viewers and wider audiences.

Co-ordinate to Twitter, you lot should add together 1-2 hashtags to each tweet. Just make sure they're relevant and, if possible, linked to a wider trend similar #FridayVibes.

Use emojis

In a sea of text-simply tweets, a well placed winking-face could help your post get seen. People are fatigued to color, especially the yellow/cherry-red philharmonic of many face up emojis.

And then it makes sense to include a relevant emoji or two to help your Tweet jump out of your audience'southward timelines. The more your Tweets are seen, the more followers y'all'll gain.

Netflix Film video emojis

Create Twitter threads

If y'all have a story to tell that can't be contained in 280 characters, you need to run a Twitter thread.

A thread is a sequence of Tweets connected in series. Twitter marks a thread with the 'Tweet number/total number of Tweets in thread' nomenclature, eastward.thou. ane/half dozen, 2/six, three/6.

Brandon Stanton Twitter thread

Not just practise people honey a good story, but multiple Tweets also means multiple chances to get seen.

To create a thread select the plus icon once you've drafted your first Tweet and Twitter will add the numbering automatically once you publish.

Engage, engage, appoint

Ane of the best ways to build followers when you're new to Twitter is to consistently engage on the platform. That means:

  • Engaging with your existing followers (answering comments, messages, etc.)
  • Tracking your brand mentions and responding to them
  • Keeping an centre on retweets and commenting on them
  • Posting comments on the posts of non-competitor accounts in your niche
  • Liking posts regularly, i.e. every day

Engagement shows the Twitter algorithm your business relationship is active, which boosts your visibility in the Twitter feed. Plus, you lot'll give your followers something to stick around for while getting your name in front of people who already follow similar accounts.

Pro tip: Take it easy on yourself and use a social dashboard similar Hootsuite to manage social media engagement. Yous can manage all your DMs, mentions and comments in one handy inbox.

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Use Twitter lists

If the idea of managing all of that engagement sends you into a spin, worry not! For you can use Twitter lists.

Twitter lists are groups of users you've organised into a named group. You can utilize them to prioritize your engagement time.

Yous could create lists of:

  • Competitors
  • Consequent retweeters
  • Customers or clients
  • Make advocates
  • Of import topics
  • News sources
  • Industry influencers
  • Twitter conversation participants
  • Prospects and leads

You can even create Twitter lists directly from your Hootsuite dashboard.

Take part in Twitter chats

When yous don't have many followers, you demand to maximise opportunities to access other audiences. I way to do that is to bring together Twitter chats. These are public conversations focused around a specific topic on Twitter.

They take place at a predetermined fourth dimension and the conversation is tracked with a conversation-specific hashtag.

Discover relevant chats by following accounts in your niche (but not competitors). Then search the hashtag at the correct fourth dimension and mail service your comments to the chat using the designated hashtag.

Janneh Wright #smallbizchat

Host your ain Twitter chat

Once you've gathered a few influential followers, endeavour hosting your own Twitter chat. Requite it a catchy proper name like #HootChat, employ a structured Q&A format and remember to cross-promote your chat on other social platforms.

Hootsuite building relationships on social media

Live Tweet an effect

If you attend industry-relevant events, live Tweet your experiences using the event'due south dedicated hashtag.

You'll provide some interesting insights for your target audience and get seen by event attendees and fans who might go your newest followers.

Join Twitter communities

Communities are ongoing conversations and groups of Tweets organised around a specific interest and hashtag, e.g. #MotivationMonday, #WednesdayWisdom, #B2BContent.

To find them, scout competitor accounts for non-branded hashtags they regularly use.

Detect and follow regularly

This 1'southward every bit simple every bit finding accounts in your niche and following them in the hopes they follow back.

But don't 'follow and run'. Have time to like and comment on a few Tweets so your efforts don't get lost in the masses.

You lot tin find relevant accounts in the Explore tab on Twitter, or by searching industry hashtags and following accounts that regularly employ them.

Tag other people and brands

Proceeds favor with influential people and brands in your niche by tagging them in your relevant content. Are you trying their product, enjoying their promotion or responding to one of their recent Tweets? Allow them know.

Only keep information technology strictly not-spammy.

Pin your nearly pop Tweet

A pinned post appears at the top of your contour feed in a higher place other Tweets, including your more contempo posts.

A good pinned post gives newcomers to your profile something to stick around for. Then apply it to showcase your latest promotion, best performing Tweet or most popular content piece, e.g. Hootsuite's pinned Tweet of the Social Trends 2022 written report.

Hootsuite pinned Tweet Social 2022 report

Since your pinned Tweet is likely to be the first or second post people see, keep it updated so it always adds credibility.

Join in with Twitter trends

Tap into trending topics on Twitter by regularly checking:

  • The top posts in Explore
  • Content under the Trends tab
  • Competitor's posts
  • Influencer's accounts

Post your own version of, or response to, a tendency. Include the trend-specific hashtag so other tendency followers can find your mail and follow you.

Promote your Twitter on other social accounts

Twitter is dissimilar plenty from other social platforms that people will happily follow your Twitter and other accounts.

So, remind your Instagram followers to bank check out your Twitter and y'all might just get a sudden boost in followers.

Add your Twitter link to your email signature

Even improve: your employees' email signatures. Really, all approachable communications—newsletters, whitepapers, business cards, take-out menus—should include mention of your Twitter profile.

Find your e-mail contacts on Twitter

Upload your email contacts to Twitter. If they take accounts, follow them and interact with a few posts so they follow back. Nine times out of ten, they will. They've probably been meaning to detect you on social, but never quite got round to it.

Bonus: Download the free 30-day program to grow your Twitter post-obit fast, a daily workbook that will aid you institute a Twitter marketing routine and track your growth, so you tin can show your boss real results subsequently i month.

Get the costless guide right now!

Tweet consistently

Because…algorithms! All social media platforms give more air time to accounts that mail service regularly. In other words, the more than consistently you post, the more likely Twitter is to prove your posts to your audience.

Accept the pressure off remembering to mail at the same times throughout the week and use a tool like Hootsuite to schedule Tweets in accelerate and never miss a posting day.

Retweet yourself

Extend the lifespan of your all-time Tweets by retweeting them. But not in a spammy way.

Merely retweet relevant, evergreen content, or reuse old content with relevant hashtags like #ThrowbackThursdays. Use the Quote feature to quote erstwhile posts from your feed.

Pawprints to Freedom Rescue Throwback Thursday Tweet

Create Twitter Polls

Boost appointment with your existing followers by running a Twitter poll. They're easy to create, fun to run and the best part? People love to share polls with their friends. Giving you instant exposure and growing your Twitter follower count.

Hootsuite social customer care Twitter poll

Mail service offers, sales and deals

One of the master reasons people follow brands on Twitter is to hear nearly sales and promotions. They desire freebies, exclusive content, your latest products and the best deals. And then give them to them.

The Blackleaf Tea buy one get one free promotion

Use hashtags like #auction and #promotime in these posts. Plenty of Twitter users follow these hashtags to keep beside of the hottest online deals.

Work with influencers

Depending on the influencer, you might demand to allocate some budget to this one. But remember, it's not all about mega-celebs like the Kardashians. Micro-influencers can be more constructive brand advocates than amend known celebrities.

Discover micro-influencer by searching niche-specific keywords and scouting the accounts posting the nearly pop Tweets.

Promote your Tweets

You've definitely got to dig into your pockets for this i. Because nosotros're talking about Twitter's official advertising construction.

While spending on ads might go out you dry out in the rima oris, advertising is a dandy style to kicking start follower growth. One time yous have some, it's much easier to get more than, even organically.

Use Twitter analytics

Appointment, reach, impressions: information technology's all there. When you know what success looks like for your audition, you can replicate it and raise your own bar.

How to buy Twitter followers

Buying Twitter followers might seem similar a clever short cut. Later on all, you'd only do it to get your account going while you focus on finding genuine followers, right? But is it worth the risk?

In short, no!

Firstly, because Twitter knows this game and actively seeks and deletes fake accounts. Since most paid-for Twitter followers are bot accounts and bots leave a pretty distinct digital signature, it's really not hard for Twitter to find them.

Secondly, Twitter (along with all other social media platforms) increasingly prioritizes appointment metrics. Significant having many followers that don't engage (like paid ones) will harm your standing with the platform's algorithm.

If you actually want to throw money at the situation, meet tips 28 and 29 above.

Utilize Hootsuite to manage your Twitter presence alongside all your other social media channels. From a single dashboard you tin can monitor conversations and lists, grow your audience, schedule tweets, and much more. Try it free today.

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